Antioxidant Frenzy –Much Ado About Nothing
Arizona Tea’s new pomegranate tea has ’em. Pom Wonderful has em. Tropicana Essentials has them too. Even Tully’s coffee shop (a large chain, for those who don’t know it) is promoting their new antioxidant fruit smoothies. Seems like nearly every new drink this side of the oasis is touting the presence and power of antioxidants. […]
Barnum Insights Innovates Market Research
The Greatest thing in Market Research since the Abacus.Natural Products Industry Predict-O-Meter ®Barnum Industries Announces the Greatest thing in Market Research since the Abacus.Natural Products Industry Predict-O-Meter ® Based On Sound Research Methods Including: –Years Of Natural Products Retail Experience –GFS (Granola Feng-Shui)Package Review –OM Analysis (Our Mood At The Time Of Review) –Our Opinion(s)On […]
People We Love: Laloo’s Goat Milk Ice Cream
LALOO’S goat milk ice cream started in a yoga class. While I don’t know the details I know that life can light up when you stretch the body and the breath deep. But if your yoga instructor told you to give up all cow dairy and only consume goat milk, what would you do about […]
Overheard in Anaheim 2006
Overheard at the Expo: “Sucralose, that’s what you use to clean your swimming pools too,” said an unnamed whole grain sales rep, pointing at the Dr. Atkins both. I don’t know what she meant, but as satire I like it. “Avalon is right next to Hauschka. Like People Magazine next to the New Yorker, huh.” […]
Natural Products Expo 2006 News from the Floor
Late July Organic Snacks launched two new sandwich crackers. The cheddar cheese tastes great, and though I’m allergic to peanuts I’m told that were excellent to. According to Steve Bernard, CEO these were orignally slated to be the first two items, but difficulties in creating an organic GMO free sandwich cracker kept these newbies off […]
SOY MILK WARS: Chapter 1: Coca Cola versus Dean Foods
Things are heating up in an unlikely battle between the world’s largest soft drink maker and the world’s number two dairy. The emerging rumble in the dairy case will pit Coca-Cola re-launched Odwalla’s soymilk head to head in the dairy case with Dean Foods’ Silk. Odwalla’s first attempt at soy was about as wrong as […]
What Organic Really Means
The Cornucopia Institute Is Talking About Another Revolution While it wasn’t talked all that much outside of the dairy booths at Expo West, The Cornucopia Institute’s organic dairy ratings may be the start of the most important shift in the industry since ex White Wave founder Steve Demos decided to put soymilk in the dairy […]
Lessons in Corporate Parenthood
NBN was surprised to learn how few folks were aware of the brands are managed under the White Wave Foods subsidiary of Dean Foods. Dean, the world’s number two largest dairy, manages its nationally branded products under the White Wave umbrella. These brands include White Wave, maker of Silk, Tofutown and other soy foods, Horizon […]
Kudos to Companies Using Green Energy
But For Crying OUT LOUD, Stop Bragging So Much! A recent look at a well designed Kettle Foods brochure that touted the company’s history secret also notes. among other things that in 2003 the company powered several of its vehicles on biodiesel fuel and more importantly that it added the Pacific Northwest’s largest commercial solar […]
Hansens and Anheuser Busch in Talks
Time and time again, we’ve seen it. A category leader tries to launch a new product and it flies like a duck. The point there is that ducks can’t really fly. They’re clumsy like NBN on roller blades, really, really clumsy. Whether it’s a corporate culture of bankrupt ideas or just the nature of bureaucracy, […]
