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Lessons in Corporate Parenthood

NBN was surprised to learn how few folks were aware of the brands are managed under the White Wave Foods subsidiary of Dean Foods. Dean, the world’s number two largest dairy, manages its nationally branded products under the White Wave umbrella.

These brands include White Wave, maker of Silk, Tofutown and other soy foods, Horizon Organic dairy, Land O’Lakes creamers and culture products (manufactured under licensing agreement with Land O’Lakes) and good old International Delight Creamer.

While there isn’t anything inherently wrong with the consortium of these four brands in the same corporate sack, but don’t kid yourself. Corporate parenthood matters. Dean considers Horizon just like International Delight: a national brand, which generates revenue, nothing more, nothing less.

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