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FAQ

FAQ*

1) Why do you gush over some companies and brands and act like a nasty freak what when talking about others?

Here’s the deal.  We like to write about people and company’s that inspire us.  After all one doesn’t spend more than 25 years in the business of oat bran and seitan just because it’s glamorous.   Empowering people to live healthier, more productive and happier lives is part of why we got into this business in the first place.  Brands or people that either lie or are just plain uninformed are infuriating.  We don’t go out of our way to snark at folks who are sincere in trying, and not selling the hype that buying X or Y will change your life or change the world.  Those that sell do get the opposite treatment 

2) Why do you refer to yourself as NBN?  Also you sometimes alternate between the first person and third person.  Have you ever read Strunk & White’s Elements of Style?

Yes I have read Strunk & White and I do understand why the preciousness of referring to myself as NBN and in the third person as well as the first person could be annoying.  Frankly we have no defense other than to say we loved S.F. Chronicle columnist Herb Caen who toyed around with narrative voice and while we know we are NOT HERB CAEN (so please don’t write to tell us that) we get carried away.  Additionally, we’re lazy.  Applying proper rules of grammar and editing around here is like doing sit ups after a long workout at the gym. It doesn’t always happen.   Were we to get an investor that approach would change lickety split.   (Editorial note:  the alternate use of the 1st and 3rd person here was intentional.  Were you annoyed?)

3) How can I submit my client’s name and refrigerator and/or pantry photos for inclusion in the Celebrity Pantry? Copyright © 2013 NaturalBusinessNews.com — All Rights Reserved

We LOVE to include celebrities both notable ones and people who are up to interesting and inspiring things.  We need clear photos, well-lit, high resolution shots.  While we won’t give anyone editorial control, we will submit our final draft to you and/or your client and you can revoke permission should you dislike what we have to say about their choice of ketchup, OJ or anything else.  Fair enough?

 

 *Please note that frequently is an adjective that has relative meaning.  At this point in our website’s development this page should probably be called VOAQ, or Very Occasionally Asked Questions.