The Urban Cheapskate: When Does Your Packaging Become PR
In the midst of designing a new package for a natural or organic product, most discussions revolve around that mystical word brand. So lets start with a definition, albeit an unconventional one, of branding as well as advertising and PR, too. I’d like to introduce you to my friend Bob. Notice what Bob is wearing, […]
The Wine Guy: Londer Syrah Is Long, Like A Great Summer’s Day
I’m signed up for a lot of e-mail offers and this wine from Londer Syrah Gabrielli Vineyard 2002 Redwood Valley really surprised me. I considered it just a throw-in on a special 3-pack from Londer. I really wanted to try the other two wines, but I couldn’t get the free shipping unless I took this […]
The Wine Guy: Introducing Guy Larkin
How excited am I to be writing this column? Pretty damn excited. Here’s why: I’m the guy you know who knows something about wine. Actually, I’m the guy you know who knows something about EVERYTHING. What I LIKE knowing about and, of course, talking about is wine. I read about wine, I talk to other […]
Jennifer Cassetta: Two Days to Detox Or Why You Might Want to Give Up Your Latte
Have you ever had a feeling that you have consumed way more food than what your body can really use? During the winter months is when we tend to hibernate and eat more rich and savory foods in larger quantities. If this sounds familiar, then maybe it is time for a short detox. A detox […]
Jennifer Cassetta: Another Year, Another Resolution
With each January, many of us want better things for ourselves and our lives. Some call them goals, others resolutions. “I want to lose ten pounds”, or “I am going to start exercising starting on January 1st.” Whatever it may be, many people fail at getting what they really want. There are many reasons why […]