Big Pharma Hits a New Marketing Low
In case you haven’t seen the commercials with the green (more like neon green or Chernobyl green) butterflies flitting around the heads and beds of people taking the latest sleep aid Lunesta you’re lucky.
But read on here cause you should know that using sleeping pills is touted as a challenge, something that you should be proud of I guess.
Shame on the FDA. The text below is from an email I received after signing up for the Lunesta Challenge. NBN wonders if McKesson is planning a rewards program, too.
Now Get 7 Free Nights of LUNESTA with the LUNESTA 7-Night Challenge
Welcome to the LUNESTA 7-Night Challenge!
For a limited time, we invite you to try 7 nights of Lunesta® (eszopiclone) for free*. LUNESTA helps you fall asleep quickly and stay asleep through the night. Your chance to get 7 free tablets of LUNESTA will end on November 3, 2006. Talk to your doctor about LUNESTA today!