Panera Pay What You Can Cafes

While we’re not regulars NBN is always grateful to find a Panera Cafe whenever on the road. The quality is good and the WIFI is too.Living in San Francisco we’re trained to suspect any good deed, especially when the good deed doer has more than 1,450 cafes and this type of publicity is nearly as good as golden durum wheat. Yet in this talk at the Sustainable Brands Conference, Panera CEO Ron Shaich is inspiring detailing the difference between the Pay What you can concept and giving away $150 million a year in product and the end of each day, heading out the back door to the Food Bank.Watch Shaich’s explanation of the concept here.  It’s 23 minutes but worth the time to watch.