Ask anyone who works at Guayaki why the love yerba mate and you’ll be left impressed. Not only will you learn a lot but you’ll come away wishing you loved your job as much as these folks.
Newsweek Magazine’s Small Business Panel featured Guayaki, noting both the company’s enviable growth rate of 30% and its increasing challenges in seeking new drinkers, especially in light of Coca-Cola’s 5-% owner of Honest Tea.
Take a look here to read a fascinating piece and see what folks like Roxanne Quimby of Burt’s Bees fame, Seventh Generation’s Jeffrey Hollender and three other business leader’s have to say about growing a relatively unheard of product in the face of tough competition.