Spinach Investigation Continues As Media Gets It Wrong Again
Word is out that the FBI raided both National Selection and another grower, reportedly Green Giant Foods. The two companies were investigated, said sources, for their role in the E Coli incident. Meanwhile another TV ‘personality’, this time Dr. Drean Edell proved the media’s lack of knowledge, unless of course it is sourced by PR […]
Expo East: All the News and All the Snooze
After a last minute decision to attend Expo East we left the show happy to see old friends but more and more convinced that the Baltimore show is as exciting as yesterday’s meat loaf left out in the rain. What we mean is that fewer established manufacturers bother to exhibit, (this holds true for the […]
Expo East: All the News and All the Snooze
After a last minute decision to attend Expo East we left the show happy to see old friends but more and more convinced that the Baltimore show is as exciting as yesterday’s meat loaf left out in the rain. What we mean is that fewer established manufacturers bother to exhibit, (this holds true for the […]
Take The Lunesta Challenge
Big Pharma Hits a New Marketing Low In case you haven’t seen the commercials with the green (more like neon green or Chernobyl green) butterflies flitting around the heads and beds of people taking the latest sleep aid Lunesta you’re lucky. But read on here cause you should know that using sleeping pills is touted […]

Whole Foods, United Natural, Get Happy–Will Manufacturers Feel the Pain
NBN remembers the old days back when we were the grocery buyer for a small Connecticut independent (actually, in those days all the stores were independent). Cornucopia was our primary distributor but we ordered from Stow Mills and Tree of Life in the Northeast. No doubt increased consolidation offers both retailers and distributors advantages, allowing […]
Thoughts About Wal-Mart and Organics From Rural America
Wal-Mart, Its Like Crack for Consumers Since leaving San Francisco and moving to northeastern Pennsylvania I’ve been looking forward to living in a swing state and think that it might make up for leaving the ocean views, my friends and the produce too. Okay back to the point. Here in Milford we have a nice […]
Supervalu’s Sunflower Market Opens in Columbus Ohio
As anyone who has asked, (or paid NBN’s consulting fee knows), we LOVE Midwest regional powerhouse Supervalu’s new Sunflower Market store in Indianapolis and are excited to see these stores give Whole Foods a run for their organic money. As noted previously the Sunflower format has and will feature smaller stores, 10 to 15,000 square […]
Vitamin E & Echinacea Sales Continue to Tank
As regular readers of NBN know (and if you’re not a regular reader get with it!) ongoing reports over the inefficacy of Vitamin E and one whopper a losing study on Echinacea have been widely overstated and misreported. If it sounds like we’re conspiracy theorists we’re not. The math is pretty simple: mediocre science plus […]
Avalon Natural Up For Sale
VC Owned Firm Hoping to Follow Tom’s & The Body Shoppe to Megabuck Avenue NBN has learned that Avalon Natural Products is on the selling block with what our source tells is a price of $60 million. Avalon was purchased just a few years ago from founder and body care marketing guru (okay he’s not […]
Whole Foods Just Says No to Live Lobsters
In a move consistent with WFM’s visionary John Mackey’s vegan lifestyle Whole Foods Market will discontinue selling live lobsters. While animal rights activist applaud the move, NBN wonders if more than concern for animals inspired it.As a native New Englander NBN has always been mortified at the prospect of boiling those poor creatures alive. Mortified […]