Finally A TV Commercial For A Supplement Product
While we don’t believe that Big Pharma will worry too much about this, we were thrilled to see some well-done TV advertisements for a nutritional supplement company. While watching the boob tube (don’t tell my mom I was eating a pint of ice cream at the time) NBN looked up from his pint of chocolate […]
Vitamin E, Echinacea Continue to Lose Sales
As regular readers of NBN know (and if you’re not a regular reader get with it!) starting in 2005 and continuing in 2006 the media was rife ongoing reports over the inefficacy of nutritional supplements with Vitamin E and Echinacea bearing the brunt of the bad press. Studies about these were widely reported, overstated and […]
Michael Pollan Berates Nutritional Science and Gets It Wrong
It took us more than a few wine laden conversations to figure it out. Michael Pollan is getting confused. In his NY Times Sunday Magazine cover story www.nytimes.com/2007/01/28/magazine/28nutritionism.t.html?ex=1176955200&en=108422e8afc956dc&ei=5070 the normally brilliant social critic missed the boat, the dock and landed on the wrong coast. What Pollan did was especially upsetting to NBN, as his leadership in […]
Memo To Congress: Look to Supplements, Stupid
DSEA Study Shows Possible $5 Billion Dollar Savings with Two Supplements A study commissioned by the Dietary Supplement Education Alliance showed that the simple provision of two supplements to seniors, 65 and older would result in a whopping $5 billion dollar savings over 5 years. The supplements studied were, omega-3 fatty acids and a lutein […]
Chromium Gets FDA Approval—Health Claim for Diabetes Approved
In case you think chromium is just for the fenders on cars built before 1980, think again. A recent FDA ruling allowing qualified health claims for chromium picolinate might mean you’ll see cereal boxes touting ‘added chromium.’ As the supplement savvy NBN readers know, chromium, in the form of chromium picolinate, has been shown to […]
We’re Skipping The Expo and Heading to Canada
NBN’s Own ‘Deep Throat’ To Report From the Show As we noted a few weeks ago more and more manufacturers are deciding that the increasingly high costs of exhibiting at both New Hope shows isn’t worth it. NBN was planning on attending, but a better opportunity came up last month. Instead we are flying to […]
Echinacea Schmechinacea: NY Times Report Ignores Existing Literature
A study by the National Center for Complementary and Alternative Medicine to be published in the New England Journal of Medicine concludes that there is no scientific evidence that Echinacea is helpful in combating colds. As noted in a press release by the American Botanical Council, “This is not a definitive trial on the efficacy […]
Echinacea Schmechinacea, New York Times Story Ignores Existing Literature
A study by the National Center for Complementary and Alternative Medicine to be published in the New England Journal of Medicine concludes that there is no scientific evidence that Echinacea is helpful in combating colds. As noted in a press release by the American Botanical Council, “This is not a definitive trial on the efficacy […]
Kafka for Supplement Buyers—Literary Food for Thought
“That was how it was. And I nodded to the family. They knew nothing about it, and had they known, would not have believed it. To write prescriptions with people is easy, but to come to an understanding with people is hard.” Franz Kafka, from A Country Doctor (Translated by Willa and Edwin Muir)