Is It Us or Does The New York Times Jane Brody Need to Calm the Hell Down
We’ve spent nearly a month trying to sort out what in the world Jane Brody was thinking when the otherwise thoughtful health columnist for the less and less venerable New York Times (come on folks William Kristol is on their Op Ed page these days) and we finally figured she must be so frightened about […]
Bodycare Claims Heat Up as Dr. Bronners Sues Hain, Others. We Need a Drink.
The natural products industry’s version of the WWF Smackdown has gotten a start this spring as a lawsuit by Dr. Bronner’s Magic Soaps and a counter suit from French organic certifier EcoCert have landed in San Francisco’s Superior Court. Bronner’s lawsuit charges that Avalon Organics, Jason Natural Products, Nature’s Gate, Ikove, Aveda, Juice Beauty, Head […]
Simple and Concise: Dont Stop Taking Your Vitamins
We cringed yet again upon reading this story from the Washington Post unintelligently recounting studies about the value of vitamins. Lately we’ve been cringing so much., as more and more health writers scribe uniformed articles about the value of vitamins, that we’re worried that our blood pressure might get higher than the crowd at a Grateful Dead […]
Domaine Carneros Comes Out of the Closet, Becomes First U.S. Certified Organic Sparkling Winery
California’s Domaine Carneros winery received its organic certification this April becoming the first certified organic sparkling winery in the U.S. Carneros, founded in 1987 by Claude Taittinger of the famed Champagne Taittinger, has long used sustainable methods since its inception. The winery eliminated use of chemical insectides in the early 1990’s, followed a few years […]
Are Supermarkets PR Teams More Suspicious Than CIA Agents Living in Afghanistan?
Whole Foods, like most supermarkets, has a policy of not talking to trade publications. Clearly there’s a good reason for this. Slow-margin industries need to maintain their proprietary advantages as much as possible. In addition, you can save your corporate communications peeps a lot of work if you only return phone calls to the folks […]
Soda Club Home Soda Maker Stands Out in a Greenwashed World
These days, every PR person has a client that is going green. Whether it’s a corporate law firm or a leaf blower maker, they bombard NBN with so many emails touting their earth-saving innovations that you’d think that polar bears were dancing in the Arctic Circle celebrating the end of global warming. Well, recently amidst […]
Pom Wonderful Brings Antioxidant Power to the Toilet Bowl
Not too long ago, the only people who ever bought pomegranates were either marinating lamb or decorating their house for the holidays. Well, thanks to the folks at Pom Wonderful, pomegranate is more popular than a drug dealer in small town America. But things just got better with the introduction of new POM WONDERFUL toilet […]
Organic Farming Combats Global Warming? Rodale Institute Shows How
According to research by the Rodale Institute—leaders in research about organic farming—organic methods can provide a powerful tool to reduce global warming. The report Regenerative 21st Century Farming: A Solution to Global Warming, authored by Dr.Timothy LaSalle, Rodale Institute’s CEO, and Dr. Paul Pepperly, Research Director, According to the report “organic practices, sometimes referred to […]
SEC Says Mackey Online Escapades Are No Big Deal, We Agree
SEC Says Mackey Online Escapades Are No Big Deal, We Agree Time to prosecute the real corporate criminals, don’t you think.http://www.forbes.com/markets/feeds/afx/2008/04/25/afx4936330.html http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2007/07/19/BUGNPR2QFA1.DTL
Whole Foods Expansion And Wild Oats Transformations—A Slow Road Ahead
More and more, we’re hearing bits of news that suggest the post-Wild Oats merger has presented even more obstacles than we expected. While overall market opportunity remains huge, a lot of the challenge has to do with the fact that, notwithstanding some terrific management, Whole Foods might have too many balls in the air. The […]


